Search Engine Advertising Essay Example | Topics and Well Written Essays - 1000 words

Search Engine Advertising - Essay Example Written language is a powerful tool for expressing ideas and feelings when used correctly and to the right audience. The ambiguity of spoken word is one of the reasons behind the development of text theory. The main aim of text theory is to engrave systems of unambiguous rules which put across the association between connotation and text in various languages. Text theory, therefore, seeks to ensure that written word is free of ambiguity and well understood by the audience. Online advertising relies majorly on the written word. It is therefore important to ensure that these advertisements are rational especially to the persons who will be privileged to read them. Companies should, therefore, take the keen interest in the text that conveys advertisement message on the internet (Hollis 2005). Question two Affiliate programs refer to planning between an online merchant website and associated web sites that enable the later to accept traffic from the merchant web sites for a fee. Links are normally posted by the associated websites and payments are made depending on agreed terms and conditions. In most cases, the contract is based on factors such as the number of persons the associate web site transfers to the merchant site. Other agreements may involve payments depending on the number of persons that pay a visit to the web page that has the merchant website advertisement poster. This is fundamental especially for upcoming companies that want to grow the business at a faster rate.... This is fundamental especially for upcoming companies that want to grow business at a faster rate. Written language is a powerful tool for expressing ideas and feelings when used correctly and to the right audience. Ambiguity of spoken word is one of the reasons behind the development of text theory. The main aim of text theory is to engrave systems of unambiguous rules which put across the association between connotation and text in various languages. Text theory therefore seeks to ensure that written word is free of ambiguity and well understood by the audience. Online advertising relies majorly on the written word. It is therefore important to ensure that these advertisements are rational especially to the persons who will be privileged to read them. Companies should therefore take keen interest on the text that conveys advertisement message on the internet (Hollis 2005). Question two Affiliate programs refers to planning between an online merchant website and associate web sites that enables the later to accept traffic from the merchant web sites for a fee. Links are normally posted by the associate websites and payments are made depending on agreed terms and conditions. In most cases the contract is based on factors such as the number of persons the associate web site transfers to the merchant site. Other agreements may involve payments depending on the number of persons that pay a visit to the web page that has the merchant website advertisement poster. Ideally, when a hyperlink on an associate website earns the merchant site finance or popularity, it is the duty of the merchant site to make payments to the associate site as pertains to the contract (Evans 2009). Three parties are in most cases involved in an