Current Performance and Strategic Posture of Rocky Mountain Chocolate Factory Inc Free Essay Example, 5000 words

It is evidently clear from the discussion that for the year 2008 Rocky Mountain Chocolate Factory Inc reported a net profit margin of 15.56%. This is fairly good and indicates that the management of the company has exercised good control over the administrative and operating expenses resulting in higher profitability margin. This is evident from the lower Retail operating expenses, Franchise costs, Sales marketing expenses etc in 2008 as compared to the previous year. Based on better cost management the company has also been able to earn a higher return on investment. In 2008 the company reported Return on Investment of 49%. This is quite good as it signifies that the company is creating wealth for the shareholders. In 2007 RMCF ranked 60 as per the annual listing of Forbes of 200 Best Small Companies of America. By the end of March 2008, the company owned five stores and had 329 franchised stores across 38 states and reported total revenues worth $31,878,183. The mission of RMCF is to be in the business of handmade chocolate manufacturing. When it started operations in 1981 this was the only industry other than car wash that had a significant demand which inspired Crail, the founder of RMCF to venture into this industry. We will write a custom essay sample on Current Performance and Strategic Posture of Rocky Mountain Chocolate Factory Inc or any topic specifically for you Only $17.96 $11.86/page